Brand Midwife

Our marketing practice is led by Mark Gordon. Mark is a marketing consultant who specialises in strategic communications development as a Brand Midwife®. Comfortable in leisure and technology, eco and entertainment, private and public sector, Europe and the UK, his portfolio and experience range widely across the service sectors. He is currently both devising marketing plans and implementing them for clients, teasing out insights from research as well as making them work in the field.

Recent projects include:

• Naming and launching a sell-out revolutionary holiday concept
• Driving the strategy behind the re-brand of a major European telco
• Evaluating the communications of a major government department

Mark is also a strategic consultant to the COI (Central Office of Information), the UK Government’s centre of excellence for marketing. There he advises on a broad spectrum of functional areas including brand strategy, digital and search marketing, proposition development, communications auditing and stakeholder engagement.

Educated at Cambridge and INSEAD, Mark has worked for household names across the telecommunications, technology, financial services, leisure and entertainment sectors, including T-Mobile, Disney, MasterCard, NatWest and Galileo. His corporate experience covers every aspect of the marketing function up to director level in advertising, brand management, communications, digital, distribution, market research, planning and public relations.

Mark has spent most of his career working across borders and nationalities. His working languages include French, German, Dutch, Spanish and Italian. He has lived, studied and worked in France, Germany and Belgium. His interest in European cultures led him to take a Masters at the University of London for which he was awarded a Distinction. His writing in this area was recognised with an award from the DAAD (the German Academic Exchange Service), that was featured on the BBC.